Homegrown beverage brand Xotik Frujus with their flagship product Jeeru, has unveiled three products in a new shape and size. Xotik’s products- Jeeru, Vanilla Float and energy drink, Hammer, will now be available in a 250 ml can in the markets. In a move to elevate their visual identity, Xotik has opted for a youthful and polished design and packaging, that sets them apart in the store shelves.
Jeeru, Xotik’s flagship product offers a unique blend of sweet, sour and spicy flavours fit for the Indian palette. The brand incites nostalgia with its flavours and caters to a wide range of audience across the country.
Vanilla Float, the vanilla flavoured fruit drink and Hammer, the energy drink from the house of Xotik would also be hitting the shelves along with Jeeru. The white and black color schemes of the cans provide a slick appearance, keeping the visual identity intact.
Commenting on the drinks’ new avatar, Ankita Sehgal, Director, Xotik Frujus Pvt. Ltd, said, “We have always tried to make our products more accessible to our customers and we hope that these minimalistic ‘Can’ designs instantly connect with our millennial customers. With an energy drink in our portfolio, we strive to offer the finest quality beverages at a reasonable price, bridging the gap to our younger audience.”
These newly launched cans will be available across Greater Mumbai, Gujarat, Rajasthan, Madhya Pradesh, Delhi NCR – North & West Bengal at INR 30 for Jeeru and INR 50 for Vanilla Float and Hammer.
Recently the company announced the brand refresh for their signature product Jeeru. The new packaging and branding was executed to highlight the drink’s fun, fizzy, spicy, and eclectic nature.