Burger chain Wat-a-Burger is planning to accelerate its expansion in South Indian regions including Karnataka, Tamil Nadu and Kerala. It will be launching its first outlet in the south in HiLITE Mall, Kozhikode, Kerala.
The brand currently has 60+ outlets across the country and it aims at reaching a mark of 100 outlets by the end of the fiscal year. In order to achieve the same, given the current pandemic scenario, it will be focusing more on spreading its wings in the southern part of the country.
Wat-a-Burger already has outlets across- 16 cities and nine states in India with a presence in all the major locations including Delhi, Bengaluru, Gurgaon, Noida, Ghaziabad, Vadodara, Ahmedabad, and other cities.
“We have been sustaining the challenging times due to considerable preference on the digital foodtech platform. However, as things are getting better, we have decided to reinitiate the plans for physical outlet launches. We have gone aggressive with the franchise allotments in south India where the condition is better. Once the situation improves in Maharashtra, we will look at widening our footprints there too,” Farman Beig, co-founder and CEO, Wat-a-Burger.
In comparison to the pre-Covid per day order registration tally, the brand says it has recovered to almost 75%.