Tata Cha Augments its Presence, unveils 14th Outlet in Bangalore
Embracing the warmth of India’s favourite beverage – Chai, Tata Cha launches another stunning anchor Chai cafe in Bangalore
TATA Cha from the house of TATA Consumer Products, further augments its retail presence with the launch of its store in HSR and Forum Shantiniketan Whitefield, Bangalore. The anchor stores have been designed to display the rich chai heritage of TATA while embracing local culture. The space has been designed to reflect a warm ambience for tea enthusiasts to rejuvenate and rekindle their love for tea. It is a motivation to enhance the appeal of tea and make it more vibrant for newer consumer groups like the millennials. The high street store at HSR layout is spread across a 1000+ sq ft. area and Forum Shantiniketan Whitefield covers a sprawling area of 900+ sq ft. The decors have a relaxing blend of warm soft wood, bright colours, colourful and patterned fabrics to create a charming, youthful ambience
Commenting on the launch Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products Limited said, “The essence of Tata Cha is all about Indians’ love for chai and pleasantries over a hot cup of tapri wali chai. TATA Cha has a strong understanding of the India preference for fresh boiled tea and the nuances of the beverage. We have combined this with the warmth and informal ambience that the corner tea-shop offers, bringing it all together in a modern hygienic environment. These newer outlets in Bangalore are designed to reflect the heritage of Tata Consumer Products while embracing the local cultures. With an aim to optimise the ‘out of home’ tea drinking experience coupled with snacks, the essence of Tata Cha’s offering is rooted in being truly and authentically Indian.”
The extensive menu is crafted to revive some lost Indian recipes to evoke moments of warm nostalgia in the consumers’ minds. It has a host of flavorful hot teas on offer like ‘Extra Kadak’ and ‘Doodh Wali Kadak Chai’ to appeal to popular tastes and exciting teas from different parts of India for tea lovers- Masala, Gulkand, Chatpata Churan black tea.. In addition the store offers special origin teas from Assam, Sikkim, Nilgiri and Darjeeling for tea connoisseurs. Accompanying an array of tea experiences for new age millennials are lip smacking snack options along with a specially curated monsoon menu with specialties of states like the evergreen Gujratie favorite choice Rassa Dhokla along with the delicious and nutritious Bengal’s Kaala Channa with oodles notes of mustard and Maharashtra’s most adored and alluring street food Ragda Pattice all available in at the TATA Cha new outlets.