India’s leading FMCG company, BL Agro’s food products brand, ‘Nourish’ has partnered with country’s most popular reality TV show, Bigg Boss for its Season 15 and has become the official ‘Nutrition Partner’ for the episodes. The partnership is rolled out in the month of November and will go on till the finale, scheduled in January 2022.
Under the sponsorship partnership, the contestants will be seen cooking daily meals in the Bigg Boss house using Nourish products and advocating the importance of eating healthy and nutritious food.
Nourish, the young and vibrant brand under the aegis of BL Agro, came into existence in the year 2018 and in such a short span of time, with its vision and wittiness to reach the epitome of success, has seen immense growth. The brand is on an aggressive expansion mode and to market its products strategically all across the country, it is taking prudent marketing routes to reach out to the masses.
“Our partnership with India’s one of the popular shows, Bigg Boss is a strategic marketing move to grab more eyeballs for the brand that stands for nutrition and healthy eating. We intend to reach out to every Indian household which intends to give nutrition to their respective families”, says Ashish Khandelwal, Managing Director, BL Agro.
Mid this year, BL Agro announced company’s marketing budget worth INR 150 crores, and also on-boarded Bollywood celebrities – Shilpa Shetty, Nawazuddin Siddiqui, Manoj Bajpayee and Pankaj Tripathi to endorse its food products brand – Nourish and signature mustard oil brand – Bail Kolhu. These celebrities can be seen endorsing the brands in print media, television commercials as well as on social media.