Going by the brand’s philosophy of offering nutrition, ‘Nourish’, a leading food products company under the aegis of BL Agro, introduced ‘Cornflakes’ to its already existing breakfast cereals product range. The company has launched its Cornflakes range in three flavors: Kesar Pista, Rose Almond, and Classic flavor. The product category is available at the company’s consumer platform www.nourishstore.co.in, along with an extensive range of products by Nourish.
Nourish Cornflakes are available in 250 grams packaging, priced at Rs 90 for the classic flavor and Rs 135 for Kesar Pista and Rose Almond.
Adding to its extensive range of flours, pulses, rice, oil & ghee, dry fruits, spices and ready to cook products, the newly launched cornflakes are rich in vitamins, cholesterol-free with no added sugar, making it a healthier breakfast option. Endorsed by Shilpa Shetty, the brand envisages purity and perfection in its products packaged in finely processed ways that ensure maximum nutrient retention.
Speaking on the product expansion, Ashish Khandelwal, managing director, BL Agro, says, “The breakfast cereal market of India has been on the upward growth trend over the years, especially in the case of Tier 1 cities, which have premium buyers. Moreover, with the ongoing pandemic, major shifts have been witnessed in customer behavior with their increased preference for healthier ready to cook food options”.
He adds, “In today’s fast-paced lifestyle, a healthy breakfast is an essential fuel for the day. With our new range of cornflakes, we intend to deliver a healthy, tasty, and easy to make breakfast option.”
Further commenting on the portfolio expansion, Richa Khandelwal, brand spokesperson, BL Agro, says, “The pandemic has led the discerning consumer to be mindful of the significance of healthy eating choices and Nourish’s newly launched cornflakes cater to this need. Whether one is looking for a high-fiber cereal or wants to enjoy a nutty, fruity taste, the range of cornflakes offers something for everyone without compromising on nutrition.”