Nandu’s, India’s largest hyper local and Omni channel meat retail brand, has announced its expansion into fish and seafood retail. The Bengaluru-based company has added fish and seafood to its category of offerings, across all its sales channels.
One of the largest producers of fish in the world, India presents a huge market opportunity. Valued at INR 1,232 billion in 2020, the market size for fish retail in India is expected to grow at a CAGR of 10.5% between 2021 and 2026, to reach INR 2,243 billion by 2026.
The variety of fish and seafood available in India is very diverse, yet there is a strong demand for it to be fresh. At Nandu’s, the offering of fish and seafood will cater to this diverse need of the company’s consumers, while being fresh.
“Undeniably, there is an immense market opportunity in the fish and seafood retail sector. Buying fish is an underserved retail experience in India. At Nandu’s, we are striving to change that and aim to deliver a delightful shopping experience for fish and seafood lovers. With our foray into this segment, Nandu’s vision is to become India’s favoriteneighborhood meat and fish brand, across online and offline retail channels. We are excited about this category and expect a significant revenue contribution from it," noted Narendra Pasuparthy, Founder & CEO, Nandu’s.
As one of the pioneers of the poultry farming industry in India, Nandu’s has been at the forefront of innovation. Nandu’s, a hyper localOmni channel farm-to-fork brand, guarantees 100% traceability of its products from farm to fork. The company has fully integrated back-end operations, wherein it owns the feed mills, breeding farms, hatcheries, broiler farms, processing centre, food factory, cold chain infrastructure and retail stores.