Mountain Dew has announced actor Mahesh Babu as its brand ambassador. This high-voltage partnership is intended to further increase brand reach and bring alive the popular ‘Darr Ke Aage Jeet Hai’ philosophy of the soft-drink brand.
As part of this association, the actor will feature in the brand’s new TVC campaign that is all set for release on traditional and digital platforms.
Babu has been lauded for his work in Telegu cinema and enjoys a massive fanbase across India.
Vineet Sharma, Category Director- Mountain Dew and Sting, PepsiCo India, said, “We are proud to associate with Mahesh Babu, a name that defines the courageous, daring, and bold persona of the brand and its consumers across India. He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and enjoys a mass following across audiences nationally. Mahesh will be instrumental in deepening consumer connect in the region as we look to expand the brand’s footprint. We are excited for Mountain Dew’s journey in 2022 as we gear up to showcase the actor in fear-defying avatars which is bound to leave fans inspired and pumped!”
Babu said, “I believe that everyone faces fear in some form or the other – even as movie stars, we are expected to be courageous and invincible. However, a true hero is one that pushes boundaries to overcome fear and self-doubt. Mountain Dew’s philosophy ‘Darr Ke Aage Jeet Hai’ has always resonated with me strongly because it is in line with my belief. I love pushing myself to the extreme and I am thrilled to join hands with Mountain Dew to make magic for our audiences very soon.”