Consumer goods maker Marico has started a consumer communication exercise encouraging consumers to “receive their own” Saffola honey certificate for every bottle they buy, the company announced. The company said the certificate is an assurance that the brand “goes through 60+ quality checks”.
“Saffola Honey is manufactured at a USFDA registered plant and compliant with parameters mandated by FSSAI (Food Safety and Standards Authority of India),” it said in a statement.
The packaged honey category has been in the midst of controversy in recent weeks, after research and advocacy organisation Centre for Science and Environment (CSE) said in a report that the honey sold by ten brands including Dabur, Patanjali, Zandu, Hitkari and Apis Himalaya are adulterated with sugar syrup. The companies have denied CSE’s findings, saying that their brands conform to standards set by the food regulator. The CSE report cleared Saffola, Markfed Sohna and Nature’s Nectar.
Marico chief operating officer Sanjay Mishra said in the statement: “Every batch of Saffola honey is independently tested using NMR (nuclear magnetic resonance) technology.” The company launched honey in June this year, amid the pandemic which fuelled category sales to high double digits.
The foods regulator has said it is closely examining the findings submitted by CSE and considering evolving guidelines for the category.