Lay’s, the potato chips brand, has launched a new campaign to promote an initiative with Airtel offering a special digital experience for all its prepaid customers. A special TVC featuring its brand ambassador Ranbir Kapoor has been launched to promote the initiative.
The film opens with Kapoor receiving a video call from his friend. The friend says he is tired of eating khichdi and wants to learn Ranbir’s recipe for biryani. Ranbir promptly asks his friend to write down the recipe and starts by saying “Sabse pehle, ek packet Lay’s le” the friend is shocked and says “Biryani mein Lay’s?”. Ranbir then tells his friend that with every pack of Lay’s one can get free data and all he needs to do is, go online and search for the recipe. The film closes with Ranbir’s friend saying, “Ab biryani bhi pakaunga, aur video call pe tujhe bhi.”
“Meeting friends and loved ones has become tougher. In this situation, the special initiative by LAY’S is a perfect companion to help people find moments of joy and togetherness. Having always resonated deeply with LAY’S, I enjoyed shooting for the Lay’s new brand film – a fun, playful and entertaining conversation between friends as they celebrate their connection,” added Kapoor.
Ritu Nakra, WPP lead – PepsiCo Foods, India, said, “In the last few months we have truly understood the value of connecting with our friends and family. Keeping this in mind, the creative team at Wunderman Thompson developed the campaign idea for Lay’s which depicts that the answer to all your questions lies inside a Lay’s pack. Similarly, for Kurkure, the creative thought stemmed from the fact that everyone in the family is having chatpata fun in the kitchen with recipes.”