Keventer Agro has launched Metro Special Milk aimed at the tea vendors in West Bengal. The product, which is priced at Rs. 25 for a 500 ml pouch, will initially be available in Kolkata, Barrackpore, Krishnanagar, Burdwan, Durgapur and Asansol, said a press statement issued by the company.
Catering to the tea stall owners, the milk claims to have a special composition that offers more cups per pouch. The company would reach directly to the tea stall owners in addition to regular shops.
The company has filed a draft red herring prospectus with SEBI for its proposed initial public offering.