iD’s new ad film acknowledges the role of coffee in our lives

iD Fresh Food has rolled out a new campaign video for its Instant Filter Coffee Liquid. The film shows how everyone can now enjoy restaurant-style filter coffee at home in a jiffy.
Crafted by People Designs and Communications, the campaign video shows a young couple working from home, longing for a strong cup of filter coffee. The woman role plays the conversation between herself and a waiter taking the order for a special cup of coffee. iD’s Instant Filter Coffee Liquid is the perfect pick-me-up that the couple needs on a busy day at work.
The campaign will be launched on all major OTT platforms, TV channels (in Karnataka) and social media platforms. The campaign is scheduled for three months targeting urban audiences between 25 and 55 years of age, across key markets.
Param Brahma Mohapatra, business head – coffee, said, “Sometimes, all we need is our beloved coffee to make things better on a stressful day, or help us give our 100 per cent at work on a low-spirited day. iD’s Instant Filter Coffee Liquid is the answer to all coffee woes. With our latest campaign, we are driving home the message of keeping things simple.”


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