GNT International has appointed Anshul Life Sciences todistribute its EXBERRY® Coloring Foods across India. The agreement followspublication of a notification of a new standard for Coloring Foods by the FoodSafety & Standards Authority of India (FSSAI) on 29th December 2020.
The standard paves the way for the use of EXBERRY® infood and beverage products in the Indian market. It covers colorants derivedfrom fruits, vegetables, spices and herbs using non-selective water-basedextraction methods that retain the original characteristics of the sourcematerial.
Paul Collins, Director of International Sales &Marketing at GNT said: “We’ve worked for many years to achieve the publicationof a standard for Coloring Foods in India, so we are delighted the FSSAI hasissued this notification. Our co-operation with Anshul Life Sciences means foodand beverage companies in India will now have direct access to EXBERRY®,enabling them to tap into growing demand for clean-label products. Anshul is apro-active and innovative ingredients company and the perfect fit for GNT as welook to increase our presence in India.”
Aloke Isharani, VP of Anshul Life Sciences, added:“Market and regulatory conditions mean that now is an excellent time forIndia’s food and beverage companies to look at the benefits of using EXBERRY®Coloring Foods. They are aligned with consumer trends and backed by GNT’stechnical expertise, offering a total solution for formulating products thatlook fantastic. GNT’s commitment to sustainability is also impressive andaligns perfectly with our own values at Anshul.”