French dairy large Lactalis has launched flagship milk model Lactel UHT toned milk underneath its Indian arm to compete with rivals Amul and Nestle A plus within the tetra pack milk section within the nation.
Rahul Kumar, managing director of Lactalis India, stated, “Consumers want safe ready-to-drink milk amid the pandemic. India is the fastest growing dairy market registering 5-6% growth and the category is growing at 15%. This was the right time to launch the product.”
Positioned as antibiotic free milk with immunity-boosting nutritional vitamins A and D, Lactel UHT milk can be produced on the firm’s Telegana plant for south and east distribution and Maharashtra manufacturing facility for distribution within the north. The product can be retailed on marketplaces, fashionable and common commerce.
“The total market size of the milk segment in India is 8 lakh litres per day. We want to acquire 5% share in this segment in the next two years. We will produce about 40,000 litres per volume per day and acquire new geographies,” stated Kumar.
Lactalis India launched operations within the nation in 2014 when it acquired dairy model Tirumala Milk Products adopted by Indore-based Anik Industries in 2016 and Maharashtra-based model Prabhat Dairy in 2018.
According to the corporate, the whole dairy enterprise of India is estimated at USD 80 billion with solely half of it making it to the organised market. Products comparable to ghee, butter and lassi is a USD 10 billion market in India.
The firm stated the subsequent fiscal goes to be energetic for the model with launches and acquisitions.
“We want to customise products to suit India’s consumption requirements. We will launch more fresh milk variants such as easy-to-digest milk and milk for Indian women. Fermented products such as curd, butter and lassi will be added over the next few months,” stated Kumar, including, “We will acquire more dairy brands in the northern part of the country as the market progressively reopens amid the pandemic.”
Lactalis India is trying to make investments about Rs 120 crore per yr to boost technical knowhow and back-end labour of the dairy business. While it estimates a turnover of Rs 3500 crore this fiscal in India, the corporate is focusing on Rs 4500 crore turnover in 2021-22.