On World Environment Day 2021, DS Group introduced PET jar using recycled PET for its popular Pulse candy packaging. Recycled PET, also known as RPET, is made with recyclable material, is environmentally favored and has a much lower carbon footprint than virgin PET. The extra benefit to using RPET is that it is primarily made from recycled material and works in contrast to the ‘Take-Make-Waste’ limner model and aims to create a closed-loop system that minimizes resource input and generation of waste and pollution.
“DS Group is committed to the mission of Green, enabling social, structural and economic transformation that will drive sustainability in its business. As a committed corporate citizen, the Group aims to create a closed-loop system that minimizes resource use, creation of waste, pollution and carbon emission. The use of RPET in popular confectionery brand ‘Pulse,’ the leader in the hard-boiled candy segment, is a small step towards environmental sustainability and a circular economy. The PET Jar is made from virgin and recycled PET granules, which means that the waste from the ecosystem is being reused into packaging and not burdening the planet. The company also targets industrial ecology and blue economy by reducing resource depletion and environmental pollution,” says Sanjay Gupta, vice president, corporate procurement and packaging development at DS Group.
“In the last few decades, consumerism has increased at an unprecedented pace, and so has the quantum of waste that has led to environmental mayhem. The reuse of goods and waste utilization is negligent in the production-consumption cycle. Packaging is an unavoidable part of this development, as it protects, preserves, enhances, disperses information, acts as a marketing tool and allows for safe transportation. The packaging sector is a large user of plastic and the increasing environmental pressure on the economic system requires a reconsideration of our economic paradigm. It is imperative that it consciously shifts its consumption preferences to recycled and reusable material,” added Gupta.
“The world is heading towards an ‘ecological credit crunch’ and is under severe ecological debt as we are over-utilizing the natural resources without replenishing, and this crisis is far worse than all the financial and health crisis humanity has ever faced. This urges societies and corporates worldwide to increase natural resource use efficiency and reduce the overall environmental impact. Reusable, recycled packaging has been suggested as an option to reduce the environmental effects significantly,” concluded Gupta.