Dalda Vanaspati has roped in celebrity chef Sanjeev Kapoor, as its brand ambassador. Kapoor will be seen in a series of videos in the brand’s upcoming campaign #JaanchParakhLo. It is the brand’s reassuring move that brings forward the story of goodness, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality always.
In one of the videos, he walks through his childhood memories while preparing biryani with Dalda, evoking nostalgia. Through this association, the brand aims to convey that the two synonyms to taste and authentic Indian food, have collaborated together.
Milind Acharya, head of marketing, Bunge India, said, ‘When we talk about authentic Indian taste, there are only two names that come to my mind, Dalda Vanaspati and Chef Sanjeev Kapoor. While there are many brands which have been there for decades and are going strong but a cooking medium brand belonging to the FMCG sector which has lasted this long, itself speaks volume of credibility and reliability of Dalda. And when it came to communicating the brand message, there couldn’t have been anyone else other than the Chef Sanjeev Kapoor, who is recognized across the country as the quintessential face of high-quality Indian cooking and someone who himself believes in Dalda Vanaspati.’
‘‘Nostalgia surrounds me whenever I prepare a dish with Dalda Vanaspati and takes me back to my childhood. The authentic taste it adds to the dishes has made it the go-to choice for generations together. Over the years, there has been a drastic shift in the lifestyle of consumers and they are now mindful about their fitness. In line with the same, Dalda has also evolved over the years and has become a better cooking medium, however I can tell you, its sumptuous taste still remains the same,’’ Kapoor said.