CP Kelco Extends Distribution Relationship with Azelis in India, Indonesia, Malaysia and Thailand
CP Kelco, a global leader of nature-based ingredient solutions, today announced the extension of its distribution relationship with Azelis in India, Indonesia, Malaysia and Thailand. CP Kelco’s product range is a significant addition to Azelis’ portfolio and the new distribution agreement marks an important milestone in the strong and continuously developing collaboration between both companies globally.
Azelis’ local sales coverage, proven growth track record and industry-dedicated laboratory network, all steered by regionally based teams, position Azelis as a distributor of choice for CP Kelco to enhance business activities in India, Indonesia, Malaysia and Thailand.
Azelis will distribute the complete range of CP Kelco’s products, including GENU® Pectin, KELCOGEL® Gellan Gum, GENU® Carrageenan, KELTROL® Xanthan Gum, CELLULON™ Fermentation-Derived Cellulose and, the newest addition, NUTRAVA™ Citrus Fiber. Effective July 11th, in India, Azelis will cover the market of Food; in Malaysia, Food and Consumer & Industrial (C&I) ; and in Indonesia, C&I, in addition to the existing Food appointment. Effective August 1st, Azelis will cover C&I application segments in Thailand.
James Schkade, Senior Vice President, Global Commercial at CP Kelco cited, “CP Kelco sees tremendous opportunity around the world to create alliances that can build exceptional customer experiences. We are continuously looking at ways to collaborate with companies that not only support our culture of customer success, but also our ambitious growth goals. Expanding our alliance with Azelis in these countries is an exciting step forward.”
Laurent Nataf, President and CEO of Asia Pacific at Azelis, added, “We are thrilled about this expansion of our appointment as a great recognition of the trust and confidence our valued principal CP Kelco puts into us. Our goal is to deliver from the start the very best service to existing and new customers while reducing complexity for CP Kelco.”
CP Kelco will continue distributing its products in other market segments through the continuing relationships with the following companies.
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In India, Signet Corporation will continue servicing CP Kelco products in the Pharmaceutical and Excipient markets, and Burzin & Leons will continue distributing the products in the Consumer and Industrial segments of the market.
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In Thailand, Winner Group will also continue representing CP Kelco in the Food and Nutrition segments.