More consumers in Asia are now looking towards healthier products that can increase their energy. A recent consumer survey conducted in three Asian countries —Taiwan, Thailand, and Vietnam — by the market research company InSites Consulting, commissioned by BENEO, revealed that improvingenergy has become increasingly important for close to half of Asians(45%), in light of the pandemic.
Feeling tired (or a lack of energy) is a health concern for more than a third of consumers in the region. As a result, an overwhelming majority (85%) of consumers in Asia are occasionally or often looking to use products that boost their energy levels. BENEO’s research also shows thatcertain target groupsuse such products even more, with9 in 10 of younger adults (between 18 to 34 years old) and 93% of households with children look for suchfoods and drinks to boost their energy.
With 85% of consumers alsopledgingto make greater attempts to eat and drink healthier to control their future health, this provides an opportunity for products that boost energy in a healthier and balanced way.
Additionally, the survey results show that about two-thirds of Asian consumers consider products that promote “balanced, steady blood sugar levels” a convincing feature (63%) and believe that low-glycaemic carbohydrates are better for their health (66%).One such carbohydrate that can help these consumers is Palatinose™ (generic name: isomaltulose). This slow-release carbohydrate already appeals to 79% of Asian consumers as it supports a healthy lifestyle by promoting balanced blood sugar levelsand providing sustained energy. The BENEO-commissioned study, for instance, has found that this carbohydrateis particularly appealing to several broad target groups, including parents with young children; those who regularly exercise or engage in sports; as well as gamers.
Palatinose™ is naturally derived from pure beet sugar and also occurs in small amounts of honey. It has a natural, mild sugar-like taste with good solubility.Palatinose™ is also fully yet slowly digested — providing full carbohydrate energy in a balanced and sustained manner. A vast amount of data from over 30 blood glucose response trials have consistently found a lower blood glucose response to Palatinose™ as compared to sucrose, maltodextrin, or other reference carbohydrates.