Burger King India has launched the new visual identity of brand Burger King. The brand is making a leap forward by introducing a completely new visual design that will be present throughout all touchpoints of the guest experience.
The more modern look will more authentically represent Burger King values. The announcement signals a commitment to digital-first expression and recent improvements to taste and food quality standards, such as the removal of synthetic colors and artificial flavors from food , as well as an ambitious pledge to environmental sustainability.
The visual design reflects Burger King’s efforts to ensure guests feel good about its food. The brand will be rolling out a new brand logo, packaging, restaurant merchandise, menu boards, crew uniforms, restaurant signage and décor, social media and digital and marketing assets.
Every design element was intentionally reimagined to better reflect the new Burger King food journey. Burger King India aims to implement this new design at restaurant locations across the country.
Kapil Grover, chief marketing officer said, “Burger King India continues to evolve as a brand matching the needs of its guests. After recently launching the Trust In Taste project with food free of any synthetic colours and artificial flavors, now even our logo represents realism. The new brand logo and visual identity is minimalistic, iconic and all about the food that we offer. The new visual identity is intended to get people to crave our food; its flame-grilling perfection and above all, its taste.”