Badshah Masala Serves Up Big Prizes With The Bemisaal Badshah Cooking Competition
Badshah Masala, the spice brand with the iconic “Swad Sugand Ka Raja” jingle has launched Bemisaal Badshah – an elimination-style cooking competition to discover the best chefs & cooking talent of the spice-rich Indian cuisine. The big prizes on offer have created a buzz among chefs, cooking enthusiasts and foodies alike. The entry criteria specified mother-child duo cooks (mother-son, mother-daughter, mother-in-law-daughter-in-law, etc.).
Bemisaal Badshah has been devised as a format that will be held city-wise all over the country to discover the best of the best chefs. The project has been launched with the first event in Ahmedabad. The first round of the inaugural event was a success with lots of entries from people who sent their ultimate version of Paneer Butter Masala. On 29th August 2021, the top 10 finalists will battle it out for the whopping ?50,000 cash grand prize and the title of Ahmedabad’s Bemisaal Badshah. The 2nd and 3rd prize winners also get big cash prizes and bragging rights.
Eventually, the event will discover the best talent of each region and then the winners will battle it out to be India’s Bemisaal Badshah in a grander event with even bigger prizes.
The first round of the competition required submission of 100g of the best Paneer Butter Masala the teams could whip up. Professional chefs tasted the submissions from among the multitude of entries and selected the best 10 to move ahead to the final round. The entries were judged on the basis of taste, consistency/texture of gravy, overall quality of the dish, aroma, colour, and presentation.
The final round will see the finalists prepare an entire meal of their choice from the wide variety of Indian cuisine. Badshah Masala has roped in renowned chefs from Gujarat to judge the winners in the final round. Chef Aanal Kotak (instagram.com/aanalkotak) and Chef Surbhi Vasa (facebook.com/chefsurbhi) will be present to judge the winners.
Badshah Masala Managing Director Mr. Hemant Jhaveri says, “We at Badshah Masala believe good ingredients are what makes great chefs, and great chefs are what makes cuisines great. Our Indian cuisine is already great, and the flavours and spices known to the Indian palate are rapidly spreading throughout the world. We need as much talent as possible in the culinary arts to take our traditions to the next level. Indian food must achieve its true potential as one of the leading cuisines in the world. There is so much diversity in Indian cuisine! Badshah Masala is proud to be part of this grand legacy of Indian spices and Indian cuisine. Indian cuisine is several millennia old. Badshah joined this journey in 1958 but it has steadily built a legacy of its own as “Swad Sugandh Ka Raja”. I wish the cooks great success and want them to know that Badshah Masala is always ready to support great talent like theirs, on whose shoulders rests the responsibility of carrying forward our proud traditions and the heritage of the Indian ‘taste’.”